HUGO BOSS is one of the market leaders in the premium and luxury segment of the global apparel market. The company focuses on the development and the market of premium fashion and accessories for men and women.
The brand world of HUGO BOSS comprises the collection of BOSS, BOSS Orange, BOSS Green and HUGO, targetly clearly defined consumer groups. The brand covored comprehensive product range encompassing classic to modern apparel, elegant eveningwear and sportwear, shoes and leather accessories. Additionally licensed products including fragrances, eyewear, watches, children’s fashion,writting instrument & accessories and home textiles enhance each brand.
Within its sports sponsorship activities HUGO BOSS focuses on premium sports such as Formula 1, golf, soccer and sailling. These sport convey brand values such as dynamism, perfection and precision.
The company’s involvement in art sponsorship underscores the common ground taht art and fashion share with respect to design, esthetics and creativity. A key initiative in the HUGO BOSS PRIZE honoring extraordinary creative talents in contemporary art. The prize has been awarded since 1996 in collaboration with the Solomon R. Guggenheim Foundation in New York. In 2013 the accolade was companioned by the HUGO BOSS ASIA ART Award for emerging Asia artists.
Over the last few years, HUGO BOSS was expandedits own retail business significantly. The number of points of sale owned by the group rose to around 1000.